New Ad Report Card Article

10 05 2010

Pretty Interesting.

Apparently the FTC partnered with an Ad firm and Scholastic to create a video game that teaches kids the dangers of advertising.  Talk about irony.  I think this is a decent idea, since it teaches kids to recognize advertisements for what they are and to analyze them by asking three questions: “Who is responsible for the ad? What is the ad actually saying? What does the ad want me to do?”

One critic would rather the FTC use its limited funds to instead protect children from advertisements, but I think this focus on teaching the kids is more beneficial in the long term.  It is more teach a child to recognize propaganda and you protect him for life, instead of for a day.

However, this just might go over the kids’ heads though…




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