Eat Subway Save Chuck!

27 04 2010

This is a follow-up to this post, and I have to say that I am incredibly grateful for a post idea; I’ve been running on fumes lately.  Way to be, Meg (not Meg Whitman).

When Chuck started the Eat Subway, Save Chuck campaign and shilling for the chain in their episodes, I thought it was a little hokey and a little too selling out.  However, Chuck did a great job of acknowledging their reliance on Subway which made me appreciate their honesty much more than the subtleties of shows with absurd amounts of product placement (I’m looking at you, Gilmore Girls*).  Chuck’s 2nd and 3rd seasons were also reminiscent of Arrested Development’s overt plea to viewers to get more people to watch the show with the “Save our Bluths” campaign and the Burger King sponsorship.

Sadly, the executives at Fox couldn’t remove their craniums from their sphincters in order to renew the series.  Instead they brought us these gems.

In the battle between product placement and overt sponsorship, I am going to have to go with sponsorship.   It just seems more honest and forthright, and then people will buy your product because they believe in the cause not because it’s what Lorelai would do.

And Subway, I would buy a footlong because of Chuck and not because of your catchy jingle.

*I can’t find an article with all of the examples I can think of so here is my list:  Rice Krispies, Pop-Tarts, Motorola Side Kick, Jeep, Paul Newman, Zima, Jose Cuervo, Toyota Prius – really now?  It was ridiculous, and I love your show.


The Census

10 03 2010

I’m certain that almost everyone has now seen the 2010 Census commercials, so lovingly provided by our U.S. government to be sure that every resident, legal or illegal, will know to fill out their 10 question census form.   They hired Christopher Guest to direct them, so they are moderately amusing and along the same lines as his films.  But did they really need to spend $2.5million to show it during the super bowl?  Why not just have Obama or the TOTUS twitter about it?

Let’s call this what it is, misappropriation of tax payer funds.  If this had been the CEO of Merrill Lynch, Congress would be up in arms, and the shareholders would have staged a coup by now.

The reasoning behind these ads is that the government needs to have an accurate count of who lives where, how many school aged children there are, and what race you are so they can be sure to give money to the districts that need it.

Here’s an idea:  instead of spending however much it takes to mail out 120 million letters to everyone in the US twice (let’s not forget the incredibly necessary reminder letter that came this week to remind us about the census coming next week…) plus the $2.5 million ad space for the super bowl, plus the cost of making the commercial, plus the additional ad space for additional commercial airtime, plus the Google ad I just saw…  Anyone figure out the cost yet?  Me either, but it is far more than I think we should be spending at the current level of economic stability we’ve reached (You know you suck when your debt belongs to China… yeah, that will end well…).

I guess my point in all of this is this is a perfect example of ridiculously out of control government spending, so I seriously doubt that my 10 answers to the census survey are going to help congress make wiser decisions in spending.   Outlandishly inappropriate marketing.