My Husband’s Favorite and My Least Favorite Commercial…

16 03 2012

…is one and the same.

You’ve probably seen this commercial.  I thought it was funny at first. I thought it was ridiculous how crazy that woman was. Then my husband looked at me and said, “You’ve done that!”

Color me bitter.


Fitting Spokesman for a Death Trap of a Car

15 03 2012

At first I was confused that someone was using Charlie Sheen as a spokesperson. Sure, he’s toned down a bit since the “Winning” side effects of withdrawal, but come on. He’s a perfect of example of “This is your face on drugs.”  But Fiat took the risk for the Abarth:

I guess it makes sense though.  Charlie Sheen’s lifestyle will kill most people, and driving a tiny deathtrap of a car also has the same side effects.

Adidas missed the mark

8 06 2010

Have you ever seen Drop Dead Gorgeous?  If not, stop reading and go watch it now.  I mean it.

Now that you are back, there is a scene where all of the pageant girls explain their patriotic costumes and why they are “Proud to be an American” and Tess, who has the Largest Ball of Twine on her head, says, “I think I misunderstood the assignment…”

That is how Adidas should feel about their new ad campaign for the World Cup.

Nike came up with how the World Cup is a life changing, inspiring event for the players; Puma had an awesome viral campaign that made me love Puma and all of their soccer hooligan-ness.

Adidas just made me confused… and a little sad.

Creepy Spokesman

21 03 2010

Since I’ve been watching March Madness most of the weekend, I have found a great deal of fodder for my marketing analysis (read: I’ve been sick and on my butt all day, so I am even more critical than normal).

First off, the new State Farm Insurance spokesperson.   What the what?  I wonder if anyone in the focus group said, “hey, that guy looks like a cross between Charlie Sheen and Tom Cruise,” and the marketing team thought it was a good thing.

I think what they meant to say is, “hey, that guy has Charlie Sheen’s sexual predator tendencies and Tom Cruise’s crazy eyes.  I would not trust him as a street vendor, much less an insurance salesman.”

I also find it ridiculously ironic that the campaign is called, “people trust people.”  They don’t.  especially not marketers. and especially not insurance agents.

How can 1 minute cause a month's worth of hate?

16 03 2010

It may be a little late to review a Super Bowl ad, but it’s been over a month, and I’m still angry.

Enter Audi Green Police.

I see so many problems with this ad, most blatantly the similarities of the Green Police to the SS or KGB.  This commercial makes me want to drive a Hummer with the windows down and AC on while smoking and running over puny little pretentious Audis.

When will advertisers/the government/environmentalist learn that the fastest way to make people resent your cause is to legally force them to do something?  It’s like the CRV tax on cans and bottles in California.  I feel like I’m getting robbed if I don’t turn my cans back in at the recycling center.  Inversely, I now won’t recycle anything that does not give me money back.  Therefore, I come out even, the state of California loses, and homeless people clean up (as long as they are willing to dumpster dive).

Audi gets an F for trying to promote a world where someone who uses a plastic bag gets arrested and punks driving Audis win.

Ad Report Card

7 03 2010

So, one of my favorite discoveries the last couple months was Slate’s Ad Report Card.  I know.  I’m about 8 years behind on figuring this out, if only I had known in college.  It would have been so helpful in my advertising class…  I’ve found the campaign/commercial reviews funny and insightful.   Since there is only a new post roughly every month, I’ve gone back through the archives in sort of an odd advertising memory lane.

Tonight, one commercial really grabbed my attention (not a difficult task…) and caught me off guard (more difficult).  It’s not on YouTube yet, but I’ll post a link when I can.  Basically, you see a woman chasing glittering objects though a room, down a hallway, up some stairs, etc. (because we all know that women are like crows/raccoons and always chase shiny things…).  What appears to be a perfume bottle turns around to show the label which says “cervical cancer.”  Woman reacts in horror, voice-over says “maybe it’s unfair to get your attention this way, but nothing is fair about cervical cancer.”

The commercial got my attention, it was good.

However, I saw in the bottom corner GlaxoSmithKline and I shuddered.  My mind immediately careened over to fight or flight mode; I assumed that manipulation was at hand.  I would have preferred to see this from a public service announcement. I guess it’s hard to believe that GSK is actually concerned about women’s health rather than peddling their products.

In my personal consumer opinion, GSK has a less than sterling record that hampers my ability to trust anything they say in advertisements.  Perhaps they should fix their PR problems first so they don’t waste perfectly good ad space.

an experiment

7 03 2010

So, I have had this blog for quite a while, but couldn’t bring myself to actually post anything.  Partially because I tend to not share much in terms of “social networking” and also it took a while to develop the necessary narcissism to write my own thoughts for the world to read.

After many months of unpublished, partially written updates on our life, my loving husband suggested that perhaps I shouldn’t write about myself/us, but maybe I should write about marketing.  Sharing my observations, reviews of campaigns perhaps that would provide me with my marketing fix that my admin assistant job just doesn’t fulfill.  So consider this blog my crack.