Adidas missed the mark

8 06 2010

Have you ever seen Drop Dead Gorgeous?  If not, stop reading and go watch it now.  I mean it.

Now that you are back, there is a scene where all of the pageant girls explain their patriotic costumes and why they are “Proud to be an American” and Tess, who has the Largest Ball of Twine on her head, says, “I think I misunderstood the assignment…”

That is how Adidas should feel about their new ad campaign for the World Cup.

Nike came up with how the World Cup is a life changing, inspiring event for the players; Puma had an awesome viral campaign that made me love Puma and all of their soccer hooligan-ness.

Adidas just made me confused… and a little sad.