Friskies ad

29 03 2010

New article from the Ad Report Card today on the new Friskies cat food commercial with very funny observations on what is the Alice in Wonderland Experience that apparently occurs when you feed your cat Friskies, which may or may not be laced with something a little stronger than catnip.

My only add on to this review is when I saw this commercial I was so lost as to why this cat does not try and eat one of the dancing turkeys, or at the very least the baby chicks near the end.

On an unrelated note, come on Friskies, you totally ripped off Morris the Cat from Nine Lives.  Except Morris was much cooler, because he said “no” to drugs.





Any, Any, Any

24 03 2010

What does “any” mean?  Well, according to our wonderful loquacious forefather Noah Webster, “unmeasured or unlimited in amount, number, or extent – any quantity you desire”

So, what does “any” mean in the context of “Five, Five Dollar, Five Dollar Foot Long, Any, Any, Any?”  One would assume that any sub style would be included, right?

WRONG!

You lose.

And now you have an obnoxious song stuck in your head.

In case you haven’t noticed by now, there is microscopic writing underneath each “ANY” in the Subway commercials that says “premium subs excluded.”

What the what?

Subway, you said ANY, and you said it in a catchy jingle manner.  Do you really slander the honest nature of jingles?   Honestly, I’m surprised that this ad has been allowed to air for as long as it has considering it sped past the ethical grey zone and into the “what is the definition of ‘is?’” land of no return.  Some might argue that Subway obviously clearly kind of tells us that any “regular” sub is $5.  I’m sorry, I thought regular was a size?  If anything, their presliced and premeasured “meats” and “cheeses” are arguably irregular to those of us who like to eat good food.

In case you are wondering, no, I’m not going to put the video link to the commercial in here.  Why?  Because I like you, few readers, and I don’t want that stupid song to be stuck in your head while you lie awake waiting for sleep to come tonight.

I feel the need to mention this because it has gone on long enough.  Any should mean any.  And if Cheerios has to more clearly define its actual health benefits, then I feel that Subway should at least use the proper word for their actual deal, “some.”  Although “5, 5 Dollar, 5 Dollar Foot Long, Some, Some, Some”  doesn’t have quite the same ring to it.





Creepy Spokesman

21 03 2010

Since I’ve been watching March Madness most of the weekend, I have found a great deal of fodder for my marketing analysis (read: I’ve been sick and on my butt all day, so I am even more critical than normal).

First off, the new State Farm Insurance spokesperson.   What the what?  I wonder if anyone in the focus group said, “hey, that guy looks like a cross between Charlie Sheen and Tom Cruise,” and the marketing team thought it was a good thing.

I think what they meant to say is, “hey, that guy has Charlie Sheen’s sexual predator tendencies and Tom Cruise’s crazy eyes.  I would not trust him as a street vendor, much less an insurance salesman.”

I also find it ridiculously ironic that the campaign is called, “people trust people.”  They don’t.  especially not marketers. and especially not insurance agents.