New Ad Report Card Article

7 06 2010

Bold words, Seth.  Tell me, do you think this is the greatest ad you’ve ever seen?

Being an Adidas girl, I still think that Nike has no place in soccer.  I have never bought Nike cleats, soccer balls, or duffel bags.  I just can’t do it.  Nike is for basketball.  However, I must begrudgingly admit that this is a good commercial, although, not the best ever.  And if you are inspired by a commercial to such extremes as the author of this article is, you may want to interact with real people more often.

Well done Nike, but with your budget you have to do a good job, since people won’t be buying your soccer supplies because of quality.





A New Slate Article

2 06 2010

Slate has a new article about the Clio Advertising Awards, which might only be interesting for marketing nerds like me.  It does bring up some of my favorite commercials, and apparently, they got robbed.

While this got the top award,

The old spice guy, only bronze.  I am not pleased.





New Ad Report Card Article

10 05 2010

Pretty Interesting.

Apparently the FTC partnered with an Ad firm and Scholastic to create a video game that teaches kids the dangers of advertising.  Talk about irony.  I think this is a decent idea, since it teaches kids to recognize advertisements for what they are and to analyze them by asking three questions: “Who is responsible for the ad? What is the ad actually saying? What does the ad want me to do?”

One critic would rather the FTC use its limited funds to instead protect children from advertisements, but I think this focus on teaching the kids is more beneficial in the long term.  It is more teach a child to recognize propaganda and you protect him for life, instead of for a day.

However, this just might go over the kids’ heads though…





New Slate Article

3 05 2010

Not your best work, Seth.

I for one, like the Twix ad, because there is no benefit to eating a candy bar, except maybe not being able to talk during awkward moments while you “chew it over.” Who hasn’t used the “I’m taking a drink, so I can’t introduce you to my friend so you’ll have to introduce yourself which is my whole plan because I forgot your name” technique from Gilmore Girls?

As for liking Miller Light Commercials?  I’ve always appreciated their campaign slogans like “It’s Miller Time” and “Miller, Always a Good Call.”  Unfortunately, I have always had too much respect for myself to drink crappy beer, so a faster drinking bottle doesn’t really appeal to me.

(Seth, your overgrown frat boy is showing.)





Friskies ad

29 03 2010

New article from the Ad Report Card today on the new Friskies cat food commercial with very funny observations on what is the Alice in Wonderland Experience that apparently occurs when you feed your cat Friskies, which may or may not be laced with something a little stronger than catnip.

My only add on to this review is when I saw this commercial I was so lost as to why this cat does not try and eat one of the dancing turkeys, or at the very least the baby chicks near the end.

On an unrelated note, come on Friskies, you totally ripped off Morris the Cat from Nine Lives.  Except Morris was much cooler, because he said “no” to drugs.