Eat Subway Save Chuck!

27 04 2010

This is a follow-up to this post, and I have to say that I am incredibly grateful for a post idea; I’ve been running on fumes lately.  Way to be, Meg (not Meg Whitman).

When Chuck started the Eat Subway, Save Chuck campaign and shilling for the chain in their episodes, I thought it was a little hokey and a little too selling out.  However, Chuck did a great job of acknowledging their reliance on Subway which made me appreciate their honesty much more than the subtleties of shows with absurd amounts of product placement (I’m looking at you, Gilmore Girls*).  Chuck’s 2nd and 3rd seasons were also reminiscent of Arrested Development’s overt plea to viewers to get more people to watch the show with the “Save our Bluths” campaign and the Burger King sponsorship.

Sadly, the executives at Fox couldn’t remove their craniums from their sphincters in order to renew the series.  Instead they brought us these gems.

In the battle between product placement and overt sponsorship, I am going to have to go with sponsorship.   It just seems more honest and forthright, and then people will buy your product because they believe in the cause not because it’s what Lorelai would do.

And Subway, I would buy a footlong because of Chuck and not because of your catchy jingle.

*I can’t find an article with all of the examples I can think of so here is my list:  Rice Krispies, Pop-Tarts, Motorola Side Kick, Jeep, Paul Newman, Zima, Jose Cuervo, Toyota Prius – really now?  It was ridiculous, and I love your show.

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Just in Time for the Final Four

3 04 2010

Like most Americans, I’ve been watching the NCAA Tournament for the past few weeks.  One thing that strikes me is that instead of Gatorade coolers on the sideline, the coolers say Vitamin Water.  Players even have Vitamin Water bottles to reuse (because being green is so very important to playing basketball…).   I actually just found out that apparently this has been going on since 2008?  I must not have paid any attention to the games in years past…

Having played high school and college sports before the advent of Vitamin Water, this just seems so strange to me and leaves me with a myriad of unanswered questions.  Will the winning team dump the cooler of Vitamin Water on the coach after the finals?  What flavor is the Vitamin Water?  Power C? XXX? Recovery? Lemonade?  Revive?   (That must suck for the people who are used to betting on what flavor the Gatorade is)

There is such simplicity to Gatorade’s flavors.  Fruit Punch, Lemon Lime, Orange, and Blue Storm (I love the fact that blue is a flavor – there is even Purple Flavor- which will always remind me of freshman year soccer at GCC and mixing Gatorade before games and practice and then lugging the full coolers down to the field, but I digress).

I guess what is hardest for me is that I don’t put Gatorade and Vitamin Water in the same category.  Vitamin Water just tastes too good to do the same things as Gatorade.  Also, I cannot buy a large bottle of Vitamin Water in the store like I can with Gatorade.   In our household, I am alone in my opinion of the difference between Gatorade and Vitamin Water, so I’m putting up to a poll.