Eat Subway Save Chuck!

27 04 2010

This is a follow-up to this post, and I have to say that I am incredibly grateful for a post idea; I’ve been running on fumes lately.  Way to be, Meg (not Meg Whitman).

When Chuck started the Eat Subway, Save Chuck campaign and shilling for the chain in their episodes, I thought it was a little hokey and a little too selling out.  However, Chuck did a great job of acknowledging their reliance on Subway which made me appreciate their honesty much more than the subtleties of shows with absurd amounts of product placement (I’m looking at you, Gilmore Girls*).  Chuck’s 2nd and 3rd seasons were also reminiscent of Arrested Development’s overt plea to viewers to get more people to watch the show with the “Save our Bluths” campaign and the Burger King sponsorship.

Sadly, the executives at Fox couldn’t remove their craniums from their sphincters in order to renew the series.  Instead they brought us these gems.

In the battle between product placement and overt sponsorship, I am going to have to go with sponsorship.   It just seems more honest and forthright, and then people will buy your product because they believe in the cause not because it’s what Lorelai would do.

And Subway, I would buy a footlong because of Chuck and not because of your catchy jingle.

*I can’t find an article with all of the examples I can think of so here is my list:  Rice Krispies, Pop-Tarts, Motorola Side Kick, Jeep, Paul Newman, Zima, Jose Cuervo, Toyota Prius – really now?  It was ridiculous, and I love your show.

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Any, Any, Any

24 03 2010

What does “any” mean?  Well, according to our wonderful loquacious forefather Noah Webster, “unmeasured or unlimited in amount, number, or extent – any quantity you desire”

So, what does “any” mean in the context of “Five, Five Dollar, Five Dollar Foot Long, Any, Any, Any?”  One would assume that any sub style would be included, right?

WRONG!

You lose.

And now you have an obnoxious song stuck in your head.

In case you haven’t noticed by now, there is microscopic writing underneath each “ANY” in the Subway commercials that says “premium subs excluded.”

What the what?

Subway, you said ANY, and you said it in a catchy jingle manner.  Do you really slander the honest nature of jingles?   Honestly, I’m surprised that this ad has been allowed to air for as long as it has considering it sped past the ethical grey zone and into the “what is the definition of ‘is?’” land of no return.  Some might argue that Subway obviously clearly kind of tells us that any “regular” sub is $5.  I’m sorry, I thought regular was a size?  If anything, their presliced and premeasured “meats” and “cheeses” are arguably irregular to those of us who like to eat good food.

In case you are wondering, no, I’m not going to put the video link to the commercial in here.  Why?  Because I like you, few readers, and I don’t want that stupid song to be stuck in your head while you lie awake waiting for sleep to come tonight.

I feel the need to mention this because it has gone on long enough.  Any should mean any.  And if Cheerios has to more clearly define its actual health benefits, then I feel that Subway should at least use the proper word for their actual deal, “some.”  Although “5, 5 Dollar, 5 Dollar Foot Long, Some, Some, Some”  doesn’t have quite the same ring to it.