Epic Laptop

4 06 2012

I find this laptop commercial ridiculous on so many fronts:

From the “soaring strings” dramatic music that seems more fitting for a movie montage to the descriptions that seem like they were written by a copy writer who recently discovered the thesaurus, the magnitude of this over-hyped laptop commercial makes me wish that the water droplets we see are actually going destroy the laptop. ¬†Just for the effect ūüôā

“When was the last time you heard something [this] incredib[ly over-hyped?]”

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Celebrities are just like us!

29 05 2012

They use Siri to fill the loneliness inside.

My Brother asked me what I thought of that commercial, and I must say it makes me feel sad for John Malcovich.  How lonely do you have to be to discuss philosophy with a phone?

Apple’s Siri commercials have evolved from the first Siri ads that focused on getting people used to asking a machine questions. ¬†The new batch of ads use the celebrity factor to make it seem normal to carry on an entire conversation with Siri. ¬†People already isolate themselves enough already and hide behind social media (blogging irony!) avoiding true friendship for a “safe” controllable alternative. ¬†Is it responsible marketing on Apple’s part to make staying at home and dancing with your phone seem like normal and healthy behavior? ¬†Everyone knows that kind of behavior is quirky at best…

 





Lowe’s vs. Home Depot

23 05 2012

While I do like the new Lowe’s campaign for the most part, I have noticed something odd about their portrayal of home improvement.

Apparently it’s easy.

Just a flick of the wall painting pen here, roll out your carpet of garden there, and you’re done in an instant!
That seems realistic.  Like cardinals fixing up their own bird houses realistic.

Conversely, Home Depot has stuck with their standard, “We help you accomplish great things” philosophy. ¬†Maybe it’s my cynical nature, but I much prefer the straight shooter “get your hands dirty and you might accomplish something” method to the “Just dance through life to hipster approved music and magical things happen” approach. ¬†I think the fact that Home Depot doesn’t even post their commercials on their YouTube channel shows that their marketing focus is how to help customers get things done rather than creating buzz.Lowe’s seems to be focusing too much on creating viral sensation and it makes them seem less knowledgeable. ¬†They are comparable to Home Depot in most ways, and they even have some advantage with their MyLowes online to keep track of your house project*. ¬†But the most memorable part of their campaign is music and people dancing. This generally isn’t your go-to knowledge group for home improvement. ¬†Ron Swanson doesn’t take Lowe’s seriously either.

*My paranoia makes me think that is a brilliant market research scam posing as a helpful tool meant to get free information from homeowners about brand usage and preference. I haven’t researched it enough to confirm though.





The Three Little Pigs, Guardian Style

23 03 2012

I found this Guardian Ad on how the 3 Little Pigs fairy tale might be covered in modern media really interesting, relate-able, and well made.

I am a little bummed that the whole story involved the pigs being the bad guy…





Some Causes Are More Valid Than Others

22 03 2012

I’m going to go out on a limb and say that trying Miracle Whip isn’t as valid a cause as helping disaster victims, the sad animal commercial and well… almost anything else.

What exactly does this cause achieve?

From what I can tell, this cause is a facebook page where instead of a dialog, there is simply a forum for one-sided positive responses to “Miracle Whip is Gross!” ¬†(Which basically sums up how most political discussions work in America if you take out the part about your sandwich condiments choices and replace it with government officials)

This new “Keep An Open Mouth” Campaign hopefully won’t last. ¬†Usually when you compare your product to witchcraft and prostitution it doesn’t make people want to try it as this article points out.

Though maybe we should have seen this advertising down turn coming as we did get fair warning that Miracle Whip would not “Tone It Down” in the last campaign: their attempt to make Miracle Whip the choice of hipsters.

 

I personally agree with Pioneer Woman that Miracle Whip is indeed, from the devil.





Why It’s Okay to Take Breaks

20 03 2012

or, why advertising agency’s have game rooms in the building and are just awesome in general.

Wall Street Journal had this article on “How to Be Creative” that discusses the different types of creative problems and how they are overcome. ¬†I personally found that very vindicating interesting, because I often appear a bit scattered while I’m at work. ¬†I have roughly 10-20 design projects, emails, spreadsheets, etc. that I’m working on throughout the day all open at once¬†(Which may be why my computer hates me so much). Then there are the tangible tasks of assembling marketing materials which take up the table and the proofs, quotes, and industry pieces I want to review piled on my desk. ¬†(but hey as my father in law has said “If a cluttered desk means a cluttered mind, what does an empty desk mean?”) ¬†I work on something until I hit a wall, then I work on something else. ¬†And I almost always forget that I printed something until then next time I walk downstairs.

Everything in the article seemed spot on to me in my small amount of experience.  Breaks can make you step back and view your project from a different perspective, but you still need to hunker down and do the work when your break is done.

Yes, I bounce around alot if there are distractions, but if something takes focus I find a way to tune things out. ¬†And yes, I have often had creative breakthroughs at¬†awkward moments (often verbally too). ¬†But that’s all okay, because the Wall Street Journal said so, right?





Evil Green Mist, coming to a neighborhood near you!

19 03 2012

Lowe’s has been doing a great job with their new(ish) marketing campaign recently. ¬†They have ridiculously catchy hipster music (“Don’t Stop, Doin’ what-cha doing” is often sung in our house) and a slight variance in each commercial to appeal to different personalities. ¬†Case in point, my MIL saw the “Coloring Book” commercial and like it so much that she told me about it, and she actually remembered who the commercial was for (not the easiest task).

However, one commercial just seems to freak people out.  The Fresh Cut Grass Commercial:

I didn’t think too much of this commercial. I just figured it wasn’t directed at me (I hate yard work (probably because it was a punishment when I was a child – “Just go pick up sticks in the yard!)). ¬†I did think the green mist (fog, scent, visual gas leak?) was a little weird and reminiscent of the evil green mist in the Voyage of the Dawn Treader Butchering that Hollywood put out.

Green Mist is not normally a comforting sight

However, my focus group friends all hated this commercial with a fiery passion that I usually reserve for pickles.

The biggest complaint was the mystery green fog: ¬†It looks like poison, it’s kidnapping people, why does it have the power to change their clothes? Is it just pot fumes and that’s why they are excited about yard work? ¬†It just looks evil. ¬†Who likes the smell of fresh-cut grass? (allergy sufferer’s words)

The best response: How early is that jerk neighbor mowing the lawn!?